The death or demise of web portals

If you are aware of your institution’s resources and strengths, you’ll know which type of practitioner to work with. It’s fairly easy to spot an online review written by an employee or owner of a company. Most SEO firms will tell claim it …

Good Content + People Linking To It = High Rankings

As opposed to trending topics, which can provide you with a surge in traffic for a short period. Couple amazing content with timelessness, and you start to see the value of evergreen. We already know that content is king when it comes to o…

Questions to ask about duplication events

Some of the most historic cases of explosive growth hacking success involved input into product development as well. Maybe the URL is broken in the email itself, but a simple server redirect could fix it. content, backlinks, and keywords. …

Optimise your site, paying special attention to hit factors

If consumers are not aware of your business, by including their locations in addition to their keywords makes it easier for consumers to discover the business. One of the biggest movements in the industry, at the moment, is the idea of 10x…

Personalization counts: how do gateway sites fit into this?

They can be used to create content for sharing on social media sites like Facebook, Twitter and Medium, for example. There are a few things that feed into this but I think the most important ones are: that there are hundreds of different r…

Concentrate on actionable anchor text that you can change

Over the years, I’ve gotten very far with my on-page SEO strategy. You’d be surprised: Smart on-page SEO and especially internal link structure can get you amazing results in search engines. For your pages to become searchable and indexabl…

Start simple, but don't forget hits and co

An authority website doesn’t necessarily have to be one of the usual big publishers. If you’re a niche website or blog with high quality, relevant content, you can be as highly regarded as any other source. A little keyword research can go…

Having fun with metrics in La La Land

One important fact that you need to keep in mind about backlink SEO is that it is not the number of backlinks which matters, but rather the quality of backlinks. Unless you do marketing or SEO, you probably have never clicked on the 2nd pa…

Changing your marketing strategy too much can make your measurements unreliable

Off-site SEO focuses on any aspect of search optimization that isn't part of your own site. In other words, off-site SEO is the discipline of building backlinks through social networks and other media. You don't need statistics to show you…

The steps needed for putting keyword density into action

Once you’ve selected target keywords, you need to create content around them. Use your keywords (and related terms) in titles, headings, image tags, and the body of your page text. that would be a long-tail keyword, whilst eCommerce Provid…

Taboos about analytics that you should know

In summary, it is not a winning idea to think about SEO in terms of being a one-hit wonder. Based on context, they begin to assign keywords to pages. A search page provides you with more than one opportunity to put your name in front of th…

Establish intuitive information architecture by considering citations

The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages. Add structured data markup in your website's code to inclu…

Focus on ROI Instead of white hat optimisation issues

It is going to be absolutely essential for digital marketers to consider these voice-search functions for their campaigns in the future, and those that fail to will really fall behind in terms of search engine optimisation and user-friendl…

Repurpose old conversion rates

With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. If you don’t know who your competition is, search for so…

Define your goals with regards to social media

Google will rank it – for a time. First of all, you need to understand why SEO is so important. SEO only becomes difficult when other people become involved that aren’t SEOs. Search engine optimization affects only organic search results, …

The hidden agenda of SEM today

Post-crawling content the Spider stores the indexed page in a giant database from where those can be retrieved upon entering a related search string or keyword. Ideally, you want to include your key phrases at no more than 2 percent to pre…

Ways to tell you're suffering from an obsession with indexed pages

Site speed, from the front end to the back end, is an often overlooked area of web development that also has SEO implications. In my experience, poorly optimised images are one of the biggest factors behind a slow page speed. Once SEO gets…

Expand your html as necessary if you like

They were searching with clunky phrases like “flower delivery new york.” Now people feel comfortable typing in things like “who delivers roses near me?” Changes in searcher habits are usually subtle, but will affect which keywords will be …

Useful tips from experts in local search

Backlinks help search engine bots discover links to your site and crawl your site effectively. Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is schedule…

Only build citations for real physical locations

When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google interprets the data on your website, and begins to…

Optimize all content through SEO best practices

Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms other than Google. Instead of a computer being told what to think, AI is coming up with its own thinking. Artificia…

Intrigue your audience to stick around

Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on your site. Not toomany years ago, content quality really didn’t matter. As…