Entries from 2019-07-10 to 1 day

Sentence fragments are fine, especially in bulleted lists

This evolution in site usability and interactivity, coupled with everchanging search engine technology, brings with it additional demands for the website owner. Search engine optimisation (SEO) is a long-term web page optimisation strategy…

Don't be afraid to try new content types as long as you're willing to measure its effectiveness

Don't get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can't fool) themselves. Having an appropriate title will i…

The hierarchy of effects model helps to clarify the objectives of an advertising campaign

The standard rule of thumb is a minimum of 200-300 words per page. Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. The barriers to SEO are significant for sma…

Improve click through rates when pages are shared on social networks

An example of a dynamic structure could include some standard text in all product page tags but with the specific name of the product populated from the database. Many web pages prohibit access to online users if cookies are disabled. Many…

Worldwide, the number of smartphones users exceeds 2.16 billion, or more than 25% of the world's population

The largest expense associated with organic search tends to be content creation, which can have long-term benefits for both search acquisition and overall customer engagement. There are many theories, some backed by data, that show Google …

There's so many different types of sites and consequently different ways that you can optimize

Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users and search engines can help. Social media was new and trying to establish i…