Entries from 2019-07-24 to 1 day

If your paid link traffic conversion rate is producing a profit, there is no reason to stop utilizing paid links

Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks. This provides a quick and easy user e…

If you have started up your own online business, you would have already heard about long tail keywords

Online searchers are more likely to trust a brand when it appears within the first page of a search. Because nobody wants to get hoodwinked. Personalization is one of the most talked about frontiers in search. Recently, I came across these…

Duplicated material is common on large websites or companies with numerous sites, which include small businesses

Optimize your header tag for a long-tail voice search keyword, and then answer the query directly below using text within paragraph tags. Your aim here is to inform the webmaster of the dead link and provide an alternative link, your link.…

While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate

The reason is simple: when you have multiple pages ranking for the same keyword, you're actually competing with yourself. It is almost impossible to record the entire Internet in an index. Google is also now looking at things like bounce r…

Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year

SEO is marketing. It's important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. Good formatting can instantly improve your page's readability. This, in turn, can improve your …