Entries from 2019-07-29 to 1 day

The hierarchy of effects approach enjoys the benefit of allowing marketers to identify common steps consumers and businesses take when making purchases

For example, a core keyword phrase might be "accommodation" and that cluster may include "accommodation New York", "luxury accommodation" and "boutique accommodation". Currently more than half of searches account for mobile devices. Contin…

As such, ranking number one for your business name, while it's an important foundation, is really only of secondary importance

Mobile devices incorporate tracking features through a GPS, beacon, or NFC (near field communication) technologies designed to pinpoint a person's geographic location. Many shortpages of 150 to 200 words are preferable to a few long pages.…

A  benchmark measure establishes a starting point to be compared with the degree of change following a promotional campaign

On-site optimization is all about publishing awesome stuff in the first place. Any coupon, promotion, contest, social media program, or advertising campaign should yield measurable gains in sales, market share, brand awareness, customer lo…