Your visitors won’t be able to recognize what’s important and may not take the action you want them to take

The more text columns, images and CTA buttons that are competing for your visitors’ attention, the less attention each of them receives.

Also, if your page is visually cluttered, your visitors won’t be able to recognize what’s important and may not take the action you want them to take.

To beat visual clutter:

  • Use enough white space
  • Use fewer highlights and colors
  • Avoid having too many color-rich elements on one screen view
  • Use consistent styling of headings, subheadings, widget titles, etc.
  • Maintain visual hierarchy to communicate the relative importance of the elements:
  • Make what's important visually prominen
  • Make logically related elements also visually related

Did you know that your visitors form their first opinion about your website within about 50 milliseconds? To add insult to injury, 94% of that opinion is design related. Even if you have brilliant copy that is:   clear   customer focused   free of jargon, buzzwords and superlatives, … it won't be effective if you have:   visual clutter misaligned elements   poor text formatting   walls of text   too many highlights   annoying pop-ups These things not only hide the important part of your message but can also communicate something totally different: "I’m an amateur. I don’t know what I’m doing. I can’t be trusted." Is this your business message? I hope not. So, before making a design decision for your website, ask yourself:   Why do I want this element or feature on my page: Because it makes my message stronger or because it looks fancy? What did my visitors come to this page for?   Is this element or feature pulling my visitors’ attention in the wrong direction?   Will this thing annoy them or interrupt their train of thought? Here’s something counter-intuitive: Your visitors don’t like your drop-down menus.   They find them annoying and irritating   They tend to skip top-level pages   Drop-down menus make it harder to find things   You may have created thin content for your website This holds for the drop-down menus of all sizes, not only the long ones. Here are 4 alternatives to a drop-down menu that will make navigating your website a breeze (and keep people on your website longer): (1) Have only one drop-down item? Either put it as a top-level navigation item or remove it. (2) Have a drop-down under "About"? Combine the info from all the pages on one About page. (3) Have a drop-down under Services? Create a dedicated Services page with snippets about every service and CTAs that lead to the respective pages. Exception: If you have 3-5 services with very clear and distinct titles that need to explanation for your visitor to make a choice. (4) If you feel you need a crazy long drop-down, use a mega menu (you know, the two-dimensional menus typical for the online retailer websites).

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Getting listed is free, though you can also set up an ad with Yellow Pages to take advantage of their traffic. The site offers apps for smartphones and mobile devices, which means you can increase your visibility even more. Just scroll down the main page and click on Get a Free Listing to get started.

InfoUSA

This directory site is extremely useful for local businesses. InfoUSA provides 90% of in-car navigation systems, so it is well worth being found on their directory. In addition, InfoUSA provides 85% of the information found in directory searches.

Adding your listing is very simple and only takes a short amount of time. However, the benefits are great and you should see more traffic. In addition, you’ll have another citation available to your company.MerchantCircle [15] MerchantCircle can help you become more noticeable in the search results and may improve your rankings. Not only do you get a local listing with a blog and coupon or newsletter options to add to it, you also can have customers rate your business. Adding images and video makes it very simple to impress Google.

You can include your business on MerchantCircle for free and adding a listing is quite simple.

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Many businesses in these towns and cities around the UK have found that SEO actively propels their websites up the search engine rankings so that their customers find them and choose to do business with them.

Search Authority have a great track record for dramatically boosting natural search engine rankings using only ethical SEO techniques and strategies that Google and other search engines consider to be acceptable.

We focus on your website visitors and provide them with the information that they want while also enticing them to buy from you.

If you'd like to a no-obligation chat about ranking your website on page 1 on Google then drop us a line and we'll get back to you shortly.

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You may well think, "What else did my visitors come to my homepage for other than to learn about me?" Yet, most visitors don't care about you. They care about what you can do for them. So, a homepage that focuses on how awesome you are or your "values and philosophy" is a big turnoff. The only two things on your homepage that should be about you are:   Your name / your company’s name   Your photograph / photos of your team members The rest – even that website tagline and the part where you describe your products or services – should be about how you can help. For every line of text on your website, ask yourself: "How can I phrase it to show the benefit of working with me / buying my product?" Here are a couple of ideas:   What’s that one main problem that you help people solve? Make this sentence your tagline.   Rephrase features through benefits.   Make sure the titles of your posts reflect the benefits people will get from reading them.   Use an opt-in form to capture email addresses, instead of just saying "Sign up for updates". Add a line explaining what your prospects can expect from your updates and promise a benefit. "You should always design your pages around one call to action." If you’ve heard (and followed) this piece of advice before, I’m here to tell you to forget it. Sure, some pages should be designed around one call to action. But some pages definitely shouldn’t, and your homepage is one of them. Why? Because you can’t predict where a visitor who lands on your homepage came from or what she wants. Has she found you through search or from a post on social media? Has she heard of you before, is she ready to hire you, or is she just looking around? So, you need to anticipate the needs of the different segments of your target audience and show each of them the way to the relevant pages. To do that, you need multiple sections and CTA buttons on your homepage. Step #1: Brainstorm the possible CTAs. Step #2: Color-code the CTAs (for example, red, yellow and green) based on how difficult you think it will be to persuade your visitors to take that action (i.e. based on the level of commitment). Step #3: Arrange your CTAs from top to bottom based on how valuable a click on that CTA is to you. Step #4: Decide what CTAs to keep based on the following rules of thumb:   No more than one CTA button should be visible simultaneously on one screen view (unless it’s products or services CTAs).   The higher the level of commitment that an action requires, the more compelling your copy needs to be. Need a real-life example of how to use this process?